The panel will look at how social media is impacting our business environment and how the tools can be effective for marketing, public relations & communications. The panel will also explore how to get started and how to effectively maintain your presence in social media as well as the legal considerations that a business or individual should consider.

Learn how to effectively use linkedin, twitter, facebook, blogger relations and more.

Influencers will discuss best practices and issues and concerns about how to effectively use Social Media to market yourself and your business and effectively use tools for public relations and external communications.  

Moderator: Jack Aernecke In July 2007 Jack completed a 42 year broadcasting career in the Tech Valley, Capital Region of upstate New York. His last 35 years was as anchor and business-technology reporter at WRGB-TV, a CBS affiliate.

Panel

Marketing- Kariann Morris- CEO - KARIANN WOLF MORRIS, LLC provides consulting and online marketing services that are essential to business today.

Public Relations & Communications- Tom Nardacci- Gramercy Communications- Tom Nardacci is the founder and principal of Gramercy Communications and has fifteen years of experience as a public relations strategist, senior public affairs advisor and marketing communications manager.

Social Media Policy and Legal Issues- John Vero- Partner at Couch White LLP- John
furnishes legal services to new, emerging and established, businesses, commercial entities, not-for-profit and tax exempt organizations and more on various legal concerns.

Business and Organizational Perspective- Shelby Schneider- Director of Marketing and Economic Development Specialist at SEDC- Shelby manages SEDC’s marketing and communications program which includes extensive use of Social Media tools.  

Live Streaming and Twitter feed to be provided by Modern Mix Marketing 

Event Hashtag #SaratogaSocialMed